What Is Retail Merchandising?
The fashion merchandising and marketing management programs has been redesigned as an A.A.S. degree in Retail Merchandising that will contain a shared core and two concentrations of study: Fashion or Marketing. This redesign will not affect current students and will only slightly change degree requirements for incoming students in Fall 2002.
What is Studied?
The Fashion concentration introduces students to the development, production, buying and selling of products and services to the consumer.
The Marketing concentration introduces students to manufacturing and creation of products and services and how they reach the multiple consumer markets.