KINGSBOROUGH COMMUNITY COLLEGE of the CITY UNIVERSITY of NEW YORK

Department of Business - Dr. Fredric Mayerson

 

BA77 – Business Images in the Media

3 Credits  (3 Semester Hours) - Prerequisite – BA11 (revised Spring 06))

 


A. BULLETIN DESCRIPTION: Examines business concepts as reflected in film. Perspective is both historical and contemporary and focuses on sociological, psycho-logical and philosophical events, trends, values and changes that have taken place in the business world.

 

B. OUTCOMES: Students will…

1.       Identify the types of ethical concerns and social responsibilities that arise in the business world.

2.       Describe the negotiating process involved in labor- management disputes.

3.       Identify leadership styles as portrayed in the films’ leading characters.

4.       Identify key management functions such as goal setting and planning, organizing, leading, motivating and controlling as depicted in the selected films.

5.       Explain the major components of human resource management as well as the challenges of cultural diversity in the workplace.

6.       Describe the nature of a small business and the reasons that some succeed while others fail.

7.    Explain and describe the elements of entrepreneurship as characterized by the film protagonists.

 

C. TEXT:

1.       Clemens, John and Melora Wolff. Movies to Manage By: Lessons in Leadership from Great Films, (McGraw Hill, 2000). – Required

2.       Mast, Gerald and Bruce Kawin. A Short History of the Movies, 8th Ed. (Longman, 2002). – Recommended

 

D. METHODS OF INSTRUCTION:

1.       Observation of selected films from course film library.

2.       Class discussion of films including relevant reading materials.

3.       Lectures to elucidate concepts described in the films, textbook, and ancillary reading materials.

4.       Oral presentations and debates on related topics.

5.       Written reports and analyses of films.

6.       Assigned readings selected by the professor

7.       Guest speakers invited to talk about relevant topics.

8.       Distribution of articles and critiques identified in leading business journals.

9.       Use of other related audiovisual materials where available.

E. METHODS OF EVALUATION:

1. Class participation – 20%

2  Formal or Informal writing project - 40%

3. Final examination - 40%

 

F. NOTES:

3 absence limit!

0 absence - add 10 points to each examination grade.

1 absence - add 5 points to each examination grade.

2 absences - add 0 points to each examination grade.

3 absences - subtract 10 points from each examination

     grade.

4 absences requires student to withdraw from class.

2 lateness’s equal 1 absence.

No make-up examinations.

All cell phones & beepers must be turned OFF.

 

G. TOPICS (FILMS) subject to change:

1- “Wall Street”

2- “Tucker: The Man and His Dream”

3- “Quiz Show”

4- “All My Sons”

5- “Norma Rae”

6- “Hoffa”

7- “The Insider”

8- “Executive Suite”

9- “Barbarians at the Gate”

10- “Network”

11- “A Civil Action”

12- “The Rainmaker”

 

H. SELECTED BIBLIOGRAPHY:

·         Chapman, James, Cinemas of the World: Film and Society in the Twentieth Century, Reaktion Books, 2003.

·         Boggs, Joseph M., The Art of Watching Films, 6th Edition, Mayfield Publishing Co., Palo Alto, CA , 2003.

·         Light, Andrew. Reel Arguments: Film, Philosophy, and Social Criticism, Westview Press, 2003.

·         Movies as Artifacts: Cultural Criticism of Popular Film, edited by Michael T. Marsden, John G. Nachbar, and Sam L. Grogs, Jr., Nelson-Hall, Chicago , IL , 1982.

·         Nichols, Bill, Introduction to Documentary, Indiana University Press, 2001.

 

I. Selected Websites

www.oscars.org                         www.variety.com

www.afionline.org/home.html       www.newyorker.com

www.footage.net                        www.nymag.com

www.imdb.com                          www.boxoffice.com

www.pbs.org                              www.cinescene.com

www.3.wgbh.org/wgbh/footage     www.apolloguide.com

www.filmpreservation.org             www.dvdtalk.com

www.webmovie.com                   online.wsj.com

www.mrqe.com                          www.nytimes.com

www.cyberfilmschool.com